WORK EXPERIENCE

PHD Media | New York, N.Y.

Analyst, Programmatic | May 2022 - July 2024

  • Implemented and administered over 10 Programmatic campaigns on two DSPs, tracking campaigns’ daily and weekly budget, pacing, and performance for two clients

  • Lead Programmatic optimizations to improve performance using tactics such as implementing new audience targeting strategies and improving blocklists, resulting in brand lift and increased bookings for the clients

  • Created and presented client facing wrap-up reports for promotions as well as monthly campaign performance using Tableau reporting, providing insights, takeaways, and recommendations for future campaigns

  • Spearheaded Programmatic planning for fiscal year 2024 including reaching out to partners for RFPs and creating media plans

Coordinator, Search | November 2021 - May 2022

  • Managed over 15 Search Campaigns in both Google Ads and Bing Ads across four clients

  • Tracked budget pacing and performance of search campaign and assisted in optimizations to improve performance of Search campaigns

Concrete Marketing | Remote

Music Marketing Intern | September 2020 - December 2020

  • Catalogued, tracked, and sent out pitches and follow ups to artists, managers, and labels, including artists like Joel Corry and Major Lazer

  • Updated three playlists weekly with new songs to promote the clients’ music

  • Ran the company’s Facebook, Twitter, and Instagram social media accounts

  • Facilitated daily tasks for the CEO

Havas PR | Dubai, U.A.E..

PR Intern | June 2019

  • Assembled beauty Press Kits to send to influencers to promote the clients’ brands on social

  • Collected influencer demographics and engagement rates using Phlanx and incorporated them into presentations

  • Gathered event coverage clippings from social to track the clients' reach

  • Drafted Instagram captions for press posts featuring Middle East influencers

EDUCATION

Georgetown University | August 2024 - present

  • Master of Professional Studies in Public Relations & Corporate Communications

New York University | August 2017 - May 2021

  • Bachelor of Science in Media, Culture, and Communication

OTHER EXPERIENCE

PRovoke Media Global Summit | Washington, D.C.

  • Social Media Volunteer | October 2024

Georgetown McDonough School of Business | Washington, D.C.

  • Teaching Assistant | September - December 2024

ADDITIONAL INFORMATION

  • Languages: Fluent in English and Urdu, Proficient in Spanish, American Sign Language, and Haitian Creole.

  • Skills: Trained and certified in Muckrack, Google and Bing SEM DSPs, Claravine software, and Google, Yahoo, and Amazon Programmatic DSPs.

  • Proficient in Google, Microsoft, iOS programs, Adobe programs, and video and audio editing programs like iMovie, Final Cut, and Logic Pro

Click here to download my resume!